Sunday, March 17, 2013

2 Minute Moment Project -School Fundraising

2 Minute Moment - School Fundraising

In this 2 Minute Moment video Jenny talks about what it is like to participate in school fundraising activities.  Jenny has been responsible for leading our marketing and fundraising team that has raised in excess of $60,000 over the last two years for her high school robotics team.

When talking about the less compelling activities she talks about the typical bake sale type fundraiser which is typical in our school district and many others.  In our school a lot of classes try to raise funds for classroom materials or field trips.  The photos used in this section are from our government class.  They are trying to raise funds to visit the local jail.  It will cost the class $30 per student for this field trip or about $900 for the entire class of 30 to go.  During the day we photographed them selling puppy chow snack mix in the cafeteria they made $30.

Jenny explains that these fundraising activities are looked on by the students as a chance to get out of class first and a fundraising activity second.  They have become so common place that a different group is trying to sell something almost every day.  The students end up sitting at the front of the cafeteria waiting for other students to purchase what every they are selling and very little effort is put into the activity by the sellers or the purchasers.

Jenny describes her movie night activity as a compelling fundraising activity.  She says that all of the students are involved and engaged in the activity.  They spend more time planning the activity and the activity is conducted after school and involves the whole community.  The movie night she is describing is a screening of the documentary "Last Flight Home."  It is about the BentProp Project and the search for and recovery of American MIAs in the Palau Islands.  Jenny and her marketing team obtained the rights to show this documentary from the films producer Dan O'Brien.  The screenings are heavily promoted by Jenny and her team of student marketers.  They ask for a donation of $5 at the door and offer snacks for sale during the event.  At the last movie night they also held a silent auction.  Planned and conducted by the students.  On this evening they spent the same amount of time (90 minutes) as the above mentioned government class did.  The results however, were much different.  Jenny and her team raised over $3,000 in the same 90 minutes.  Not only was the activity much more engaging for the students participating in the fundraising.  It was also much more enjoyable for their customers/donors. And much more profitable too.  

The key to making it a compelling experience is getting everyone to buy in.  The students, the teacher and the community.  Too often we as teachers fall back on the old staple the "bake sale."  I'n not sure if it is worth the time.

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